M-School Institute of Marketing at LMU|LA

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ThinkLA Summit Intern is back! Interns will have the opportunity to connect with fellow young professionals for insider tips and tricks to survive their first year in the advertising industry. First event is June 14th, so don't miss out! Check out ThinkLA .org to register for this great opportunity! #LMU #Mschool @thinkla

CONGRATS CLASS OF 2017! Our program is so lucky to be sending off another amazing cohort this year! We wish you the best of luck as you all start your careers! #classof2017 #LMUMSchool #lmu

Wrapping up our final day in M School here at LMU with solemn faces all around. Special thanks to Marcus Wesson and Lori Jones of @dailey_la for their feedback and expertise as panelists on our final Brand Planning presentations today! But don't fret - we will be keeping you up to date on our summer activities and before you know it, classes will begin again! A HUGE thank you to all of our partners and everyone that worked with us this semester. We couldn't have done it without you! #lmumschool

Student Project Showcase

Here are some examples of the creative efforts of our M-School students:

CRAM by Nature's Way Alive! -- CRAMthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to gain relevance among college-age millennials. This team (Holly DeAngelo, Emily Chidester, Sylvia Shin, Alison Sell) chose to develop an all-new product specially formulated for college students, called CRAM. This is their anthem video…or should we say, CRAMthem video.

VITA by Nature's Way Alive! -- Anthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to order to increase relevance among college-age millennials. The team (Mika Ohata, Preeti Kholi, Nikki Rathbone and Dee Divyendar) chose to pivot the brand away from traditional vitamin forms and and develop an all-new vitamin-enhanced beverage called VITA…with the promise of getting young people back to feeling INVINCIBLE.  This is their anthem video.

MyCycle: The Escape

As part of the Fall 2016 M-School Marketing for Good project, students Jackson Red, Regan Smith, Zack Kluver and Kristen Reames, aka Team MyCycle, created this short film to highlight an often forgotten benefit of cycling–escape from monotony. Makes us want to go for a ride right now.

Marketing For Good Fall 2016

The M-School is ever dedicated to making our communities–both near and far–better. In the Fall of 2016, we launched the innovative Marketing for Good (what we like to M4G) Project which, in partnership with our neighbor The Dollar Shave Club, developed and executed original ideas all geared towards making the world a better place. Check out this short ‘case study’ recap video that tracks some of the highlights.

Office Hours

“Office Hours,” by M-School students Abbey Healey, Amanda Lopez, and Lauren Mabuni, was created as part of the Making the Mundane Magnificent project in the Cross-Platform Content Creation course during Spring 2016.