M-School Institute of Marketing at LMU|LA



M-School mentors and @deutschinc LA rockstars Ben Perriera, Lukas Miller, Lena Khouri, Adrian Gonzalez and Eric Kaufman hosted M-School students in their new state of the art production space, Steeelhead Studios in Playa Vista, where students got a taste of some cutting edge tech and some one-on-one project workshop time. #LMU #MSchool

The M-School is committed to solving real-world problems using technology, storytelling, media and deep human insight. Discover how four teams connected virtual reality to relevent topics, such as disability advocacy, the LMU library special collections, LMU men’s soccer recruiting and diversity and inclusion. Link in bio! 👆 #LMU #MSchool

You're Invited! LMU M-School Pitch Event || Join us on 12/13 to check out this year’s M-School Marketing for Good presentations. Student teams are tackling some real issues including cell phone addition, mental health, political ignorance, stress, and more. And importantly, this isn’t spec work. Each team will share their experience with the real success and failures their campaigns encountered with the help of the Dollar Shave Club Idea Accelerator Funding. Please RSVP to the link in our bio! #LMU #MSchool

Student Project Showcase

Here are some examples of the creative efforts of our M-School students:

CRAM by Nature's Way Alive! -- CRAMthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to gain relevance among college-age millennials. This team (Holly DeAngelo, Emily Chidester, Sylvia Shin, Alison Sell) chose to develop an all-new product specially formulated for college students, called CRAM. This is their anthem video…or should we say, CRAMthem video.

VITA by Nature's Way Alive! -- Anthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to order to increase relevance among college-age millennials. The team (Mika Ohata, Preeti Kholi, Nikki Rathbone and Dee Divyendar) chose to pivot the brand away from traditional vitamin forms and and develop an all-new vitamin-enhanced beverage called VITA…with the promise of getting young people back to feeling INVINCIBLE.  This is their anthem video.

MyCycle: The Escape

As part of the Fall 2016 M-School Marketing for Good project, students Jackson Red, Regan Smith, Zack Kluver and Kristen Reames, aka Team MyCycle, created this short film to highlight an often forgotten benefit of cycling–escape from monotony. Makes us want to go for a ride right now.

Marketing For Good Fall 2016

The M-School is ever dedicated to making our communities–both near and far–better. In the Fall of 2016, we launched the innovative Marketing for Good (what we like to M4G) Project which, in partnership with our neighbor The Dollar Shave Club, developed and executed original ideas all geared towards making the world a better place. Check out this short ‘case study’ recap video that tracks some of the highlights.

Office Hours

“Office Hours,” by M-School students Abbey Healey, Amanda Lopez, and Lauren Mabuni, was created as part of the Making the Mundane Magnificent project in the Cross-Platform Content Creation course during Spring 2016.