M-School Institute of Marketing at LMU|LA



TGIF! We're finishing off this week with another #MSchoolMediaUpdate! This week, we're bringing you news from @adweek & @digiday on @Facebook, @uber, & publishers' new strategy for reaching readers. Check it out! #LMUMSchool #LMU #marketing #news

Alumni Spotlight | Josh Mayfield LMU '16 | 2nd Cohort @jvcnorthwest Healthy Living Specialist When asked how the M-School impacted him and influenced what he is doing now, Josh focused on how M-school teaches its students that taking risk is critical to growth and learning. Committing to a year of post-graduate service in Alaska, a place he's never been with people he's never met, has been one of the biggest and most rewarding risks he's ever taken. He also shared that one of his favorite aspects of the M-School will always be its encouragement of marketing for good! #MSchoolAlumni #LMU #MSchool #JVCNorthwest

Great Brainstorming day in the M School Classroom! Big thank you to Christina Faulkner for handling all of our funds! 💵 #newworldbrandingclass #LMUMSchool

Student Project Showcase

Here are some examples of the creative efforts of our M-School students:

Marketing For Good Fall 2016

This Fall (2016) we’re continuing the spirit of making our communities better. The Marketing for Good (what we like to M4G) Project will showcase students’ ideas developed to make the world a better place. Check out this short ‘teaser’ video that highlights what’s to come.

Office Hours

“Office Hours,” by M-School students Abbey Healey, Amanda Lopez, and Lauren Mabuni, was created as part of the Making the Mundane Magnificent project in the Cross-Platform Content Creation course during Spring 2016.

Seco Jackets

“Seco Jackets” was created from scratch as an output of the Marketing for Good M-School course project with the not so easy task to “make your community better.” The goal of this particular effort was to help our city’s homeless stay a little drier during the expectedly rainy El Nino winter as well to help give them a voice. Over the course of 15 weeks, the Seco Jackets team—consisting of Emily Baker, Michelle Truong, Michael Velasquez and Connor Wudrick—managed to raise nearly $2000 dollars, distribute over 150 jackets and tell dozens of their stories online. Check out this video that helped them to crowdfund support for their campaign and their Instagram to learn more.