M-School Institute of Marketing at LMU|LA



M-School Student Spotlight || Lauren Mabuni | Class of 2017 | 3rd Cohort | Marketing major Meet Lauren! She's a senior Marketing major who is a member of our 3rd M-School Cohort. She is currently a Strategy Apprentice @teamoneusa! A little fun fact is that her middle name is 26 letters long! When asked what her favorite part of the M-School has been in the last 2 years, she shared that her favorite memory would have to be one of her first - her team's Marketing for Good campaign to reduce plastic water bottle waste on campus. Her biggest takeaway from this experience was that working towards meaningful change begins with asking people to take small, actionable steps!#MSchoolers #Mschool #LMU

#WhyMSchool Reason #6: Our incredible professors Matt Stefl and Andy Rohm, otherwise known as "Mandy!" Their combined marketing experience is unparalleled, and their dedication and devotion to helping M-School students succeed is evident in all that they do. They are the backbone of the M-School, providing constant feedback to help M-Schoolers grow as marketing professionals and individuals. And we can't forget - they're hilarious too! If you are looking for the opportunity to learn from Professors Stefl, Rohm as well as so many of our other incredible Professors and industry professionals, don't forget to turn in your application by April 9! #LMU #WhyMSchool #LMUMSchool

LAST CHANCE! Our last Application Info Session is TOMORROW 3/22 @ 7:15pm in VDA 020. If you haven't attended an info session yet and want to apply to be in the M-School this is your last chance! Looking for inspiration? Check out our past applicants' videos on our YouTube (link in bio) #LMUMschool #LMU

Student Project Showcase

Here are some examples of the creative efforts of our M-School students:

Marketing For Good Fall 2016

The M-School is ever dedicated to making our communities–both near and far–better. In the Fall of 2016, we launched the innovative Marketing for Good (what we like to M4G) Project which, in partnership with our neighbor The Dollar Shave Club, developed and executed original ideas all geared towards making the world a better place. Check out this short ‘case study’ recap video that tracks some of the highlights.

MyCycle: The Escape

As part of the Fall 2016 M-School Marketing for Good project, students Jackson Red, Regan Smith, Zack Kluver and Kristen Reames, aka Team MyCycle, created this short film to highlight an often forgotten benefit of cycling–escape from monotony. Makes us want to go for a ride right now.

Office Hours

“Office Hours,” by M-School students Abbey Healey, Amanda Lopez, and Lauren Mabuni, was created as part of the Making the Mundane Magnificent project in the Cross-Platform Content Creation course during Spring 2016.

Seco Jackets

“Seco Jackets” was created from scratch as an output of the Marketing for Good M-School course project with the not so easy task to “make your community better.” The goal of this particular effort was to help our city’s homeless stay a little drier during the expectedly rainy El Nino winter as well to help give them a voice. Over the course of 15 weeks, the Seco Jackets team—consisting of Emily Baker, Michelle Truong, Michael Velasquez and Connor Wudrick—managed to raise nearly $2000 dollars, distribute over 150 jackets and tell dozens of their stories online. Check out this video that helped them to crowdfund support for their campaign and their Instagram to learn more.