M-School Institute of Marketing at LMU|LA



M-School Student Spotlight ll Ned Gresham | Class of 2019 | 5th Cohort | Meet Ned, a junior marketing major currently taking his first class in the M-School. So far, his biggest takeaway came from a class visit to @tbwachiatla, where he learned the idea, "Tell the truth, but tell it slant". Fun fact: Ned spends his free time as a sailing instructor! #LMU #MSchool

Big day in the World (of Branding and Advertising class)! Last night six teams pitched their Marketing for Good projects to our partners at @dollarshaveclub for feedback and funding. Shout out to teams Rise and Table Talk for receiving a combined $3,000 to finance their ideas! Stay tuned to watch the concepts come to life #LMU #MSchool

@thinkla is hosting a headshot sesh for Hurricane Relief on November 2nd! Donate, support, and smile pretty! More details to register found at www.thinkla.org/events #ThinkLA

Student Project Showcase

Here are some examples of the creative efforts of our M-School students:

CRAM by Nature's Way Alive! -- CRAMthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to gain relevance among college-age millennials. This team (Holly DeAngelo, Emily Chidester, Sylvia Shin, Alison Sell) chose to develop an all-new product specially formulated for college students, called CRAM. This is their anthem video…or should we say, CRAMthem video.

VITA by Nature's Way Alive! -- Anthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to order to increase relevance among college-age millennials. The team (Mika Ohata, Preeti Kholi, Nikki Rathbone and Dee Divyendar) chose to pivot the brand away from traditional vitamin forms and and develop an all-new vitamin-enhanced beverage called VITA…with the promise of getting young people back to feeling INVINCIBLE.  This is their anthem video.

MyCycle: The Escape

As part of the Fall 2016 M-School Marketing for Good project, students Jackson Red, Regan Smith, Zack Kluver and Kristen Reames, aka Team MyCycle, created this short film to highlight an often forgotten benefit of cycling–escape from monotony. Makes us want to go for a ride right now.

Marketing For Good Fall 2016

The M-School is ever dedicated to making our communities–both near and far–better. In the Fall of 2016, we launched the innovative Marketing for Good (what we like to M4G) Project which, in partnership with our neighbor The Dollar Shave Club, developed and executed original ideas all geared towards making the world a better place. Check out this short ‘case study’ recap video that tracks some of the highlights.

Office Hours

“Office Hours,” by M-School students Abbey Healey, Amanda Lopez, and Lauren Mabuni, was created as part of the Making the Mundane Magnificent project in the Cross-Platform Content Creation course during Spring 2016.